Scope

Red Consulting will initially play “fly-on-the-wall” and take a bottom-up approach adopted to understand USPs/IP. Our investigation will cover

Review of written material on objectives (strategy)
Review marcoms materials (positioning)
Understand the organisation (operations)
Observe behaviour (culture)
Understand the skill base (resources)

Our report will highlight one or more of the following issues:

Strategy is fine, but (fixable) problems with operations or positioning
Operations fine, but (fixable) problems with strategy or positioning
Positioning fine, but (fixable) problems with strategy or operations
Get out with minimum loss!