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Case Stories: Medical

Even after the technical problems have been resolved, and the products approved for sale by regulatory agencies, the medical community must still accept the new product or procedure. A successful marketing program will be based upon good science, fulfill a need, and provide an acceptable return. Companies are often able to engage and train a sales force, but they more often do not have the resource or experience to create a marketing plan which must include image, or more accurately Branding. RED works with companies to create the Branding and write or review the marketing plan(s).

EXTERNAL INVESTIGATION

RED Consulting has worked with companies to define the product (diagnostics), asses the market, and suggests the distribution channels. RED Consulting has done audits of the International partners for US companies to determine and define the opportunity and to assure that targets set are realistic and achievable.

INTERNAL ANALYSIS

RED Consulting has conducted internal audits of private medical clinics, and suggested solutions to shortcomings. RED Consulting has created, structured, staffed and managed to profitability companies in North America, Europe, Asia, and Latin America.

IMPLEMENTATION SUPPORT

RED Consulting has worked with Chinese private Medical Clinics to implement solutions to issues isolated from an internal audit. RED Consulting has successfully negotiated technology (Innovative therapeutic treatment for chronic diseases) for a USA-Swiss company to Private medical clinics in Europe, and China.