Many companies call in 'experts' to help them develop strategy or unblock processes or refresh their identity. But 9 times out of 10, the fundamental problem is not solved. Struggle, frustration, stagnation continue to be 'Monday morning issues'.
Red's experience shows that, in most cases, the issues were are called in to fix are only a small part of the picture. Any long term solution requires joined-up thinking – integration between strategy, operations and identity –the area of overlap we call the Red Spot.