Peter Bonnici is a corporate brand specialist with over twenty years experience in the business. He has run his own brand expression and design consultancy, working for companies as diverse as Amnesty International and Logica. As Director of Creative Strategy at Addison Corporate Marketing (part of the WPP group) he worked on brand-related projects for, amongst other, Novartis and the Chartered Institute of Taxation. Currently, in addition to his own client base, he is Director of Brand Strategy for Pharmidex, a recently-formed neuroscience research specialist. Peter has sits on the Boards of ing-media, corporate PR specialists, and Union Dance. He is author of popular books on design, including: Visual Language; the hidden medium of communication as well as author of a number of childrens’ books.